The FRNKOW Tank Top | Double Rib | White
The Comeback of the Button
Why Tactility is Making a Return
The Comeback of the Button
Why Tactility is Making a Return
The FRNKOW Tank Top | Double Rib | White
In a world increasingly dominated by glass screens and digital interfaces, something curious is happening: the humble button is making a comeback. Not the digital kind that lives behind pixels, but real, physical buttons — the ones you can press, feel and hear click. From tech gadgets to home appliances, designers and consumers alike are rediscovering the simple joy of tactile interaction.
At the heart of this resurgence is a growing phenomenon known as screen fatigue. As our daily lives revolve around swiping, tapping and scrolling, many are beginning to crave experiences that engage more of the senses — particularly touch. The flat, frictionless interface of a screen offers speed and convenience, but lacks the satisfying feedback that only a physical mechanism can provide.
Screen Fatigue and Resonance Experience
This is where the concept of resonance experience comes in — the deeply human response to materials and actions that feel “right.” A well-crafted button doesn’t just perform a function; it resonates. It clicks with intention, resistance and finality. It offers the kind of sensory confirmation our bodies intuitively understand, creating a moment of physical connection in an increasingly virtual world.
We see this tactile renaissance in everything from luxury cars reintroducing analogue dials to tech companies experimenting with mechanical interfaces. But the movement isn’t confined to hardware — it’s echoing through the world of fashion as well.
FRNKOW is built on the belief that how something feels is just as important as how it looks. That’s why we place a strong emphasis on the haptics of our garments — from the texture of our double rib underwear to the way a button glides through a reinforced buttonhole. Our collections are designed not just to be seen, but to be touched, worn and experienced.
As society collectively seeks to reclaim a more tangible, resonant form of interaction, we’re proud to be part of a broader movement that values craft, materiality and meaningful touch. In a world full of swipeable moments, maybe it’s time we all pressed pause — and pressed a button instead.