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The Evolution of Luxury

The concept of luxury has undergone significant transformation over the past seven decades. From opulent displays of wealth to more subtle, experience-driven forms of indulgence, what we perceive as luxurious has evolved with societal changes, technological advancements and shifting values. This article displays the journey of luxury from the 1950s to the present day, highlighting…

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From Suits to Casual Fridays: The Decline of Formality in Menswear

In recent decades, the role of men’s clothing in the workplace has shifted dramatically, with suits and ties steadily losing ground to more relaxed styles. As workplaces moved away from strict dress codes, fashion norms evolved in tandem, creating a landscape where “business casual” and even jeans have replaced the traditional power suit. This shift…

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Micro Modal: Derived from Beech Tree Pulp for Comfort and Sustainability

Micro Modal is a premium fabric that has gained significant popularity in the fashion and textile industry due to its exceptional comfort, softness and eco-friendly properties. Derived from beech tree pulp, Micro Modal is a type of rayon, or more specifically, a variety of Modal fabric that offers superior quality and luxurious feel. This fabric…

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The Impact of Social Media on Our Perception of Luxury

In the past two decades, the proliferation of social media has profoundly transformed numerous aspects of human life, from communication to commerce and from entertainment to education. One of the most notable shifts has been in the realm of consumer behaviour and perception, particularly concerning the concept of luxury. Historically, luxury was often associated with…

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Fashion and Music: RIKAS wearing FRNKOW in new Music Video

Music has always been influencing Fashion and Fashion has always had a significant impact on music. Seeing the FRNKOW creations in the new video “Strangers” by Indie-Pop-Band RIKAS is a testament to the transformative power of collaborative creativity. The unique blend of style and sound not only resonates with their audience but also amplifies the…

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The Timeless Elegance of Silk

When it comes to luxury, there’s one fabric that has stood the test of time, gracing runways, red carpets and the wardrobes of the fashion elite for centuries. Silk, with its unparalleled beauty, lustrous sheen and soft, luxurious texture, has been cherished by fashion enthusiasts for generations. In this article, we’re going to dig deep…

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Unleashing the Sparkle: Sparkly Fabrics for Men’s Fashion

black sparkly short made with a sparkly silk fabric. Made in Germany

Fashion is ever-evolving, constantly breaking barriers and pushing the boundaries of creativity. Traditionally, sparkly fabrics have been associated with women’s fashion, adorning glamorous evening gowns and party dresses. However, the fashion industry has undergone a significant transformation in recent years, embracing gender-fluid and gender-inclusive styles. As a result, sparkly fabrics are making a dazzling entrance…

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What Makes a Garment Truly Valuable?

In the realm of fashion, garments often transcend their utilitarian purpose to become powerful statements of style, creativity and personal expression. While price tags may indicate a garment’s monetary worth, true value extends beyond mere cost. This article explores the multifaceted elements that contribute to the intrinsic value of a garment, from its craftsmanship and…

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